Special Events Manager at Coca-cola Beverages

Job Description

Coca-Cola Beverages South Africa (CCBSA) is currently seeking to recruit a Special Events Manager based in Phoenix.

Duties & Responsibilities

The successful applicant will be responsible for but not limited to the following job functions:

What you’ll do

•  Execution of brand experiential campaigns in regions with the right consumers
•  Current consumer understanding of consumer trends to keep brands relevant in the manner in which they engage with consumers
•  Defining a planning and the execution process
•  Spend effectiveness and influencing of the right people in the right way
•  Defining annual plans and synchronising the implementation of the plans for the regions
•  Managing regional experiential managers and reps to ensure right focus and quality of execution standards
•  Stakeholder engagement that adds value to the brand GMs, regional GMs
•  Tapping into networks
•  In touch with the trends within the various geographies in the market
•  Evaluation of the execution and learnings
•  Competitor understanding and defining the tactical response/plan to play (getting ahead)
•  Transform ee to relevance to the consumers and (coolness, vibrant space)
•  Identifying opportunities within the trade for brands to leverage
•  Defining the experiential events strategy
•  Monitoring and evaluation of executions (working with insights)
•  Budget management
•  Leading experiential events teams

Required Knowledge and Experience

Coca-Cola Beverages South Africa (CCBSA) pride ourselves with having the best people, which are our most important assets. Coca-Cola Beverages South Africa (CCBSA) has been recognized for having the highest ethics and strives for excellence through distinctly higher standards than the norm.

Coca-Cola Beverages South Africa (CCBSA) therefore urge only candidates with these unique requirements and experience to apply for this stimulating position

•  A relevant commercial marketing degree
•  At least 5-7 years within eventing and experiential marketing space
•  Highly networked and considered a socialite (high in demand)
•  Ability to travel often

Mode of Application

How to apply: Interested and qualified? Coca-cola Beverages Africa

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