Social Media Specialist at LulaBet

  • Advertising, Arts, and Media Jobs in South Africa
  • Full time
  • 4 months ago
  • Salary Rand 30,000 / Monthly
  • Shift Full Time
  • Job Qualifications Bachelor’s Degree
  • Number of vacancies 2 openings
  • Job experience 2 years
  • Job level Officer

Job Description

Ongoing Job Vacancy at LulaBet for the position of Social Media S

Duties & Responsibilities

The successful applicant will be responsible for but not limited to the following job functions:

What you’ll do

  • Drive the conceptualization and creation of digital content for social media channels through bringing all types of content ideas to life, from graphic design to photos, videos and multimedia content
  • Copywriting and optimization of web content to support best practice strategies
  • Produce original, clear and credible content that delivers campaign objectives
  • Driving lead generation with customized emails and landing pages for digital campaigns, product launches, newsletters, sms etc.
  • Engage with the community and post regular updates on promos, sport events etc.
  • Reply/Assist in a timeous manner to comments and escalate queries to relevant departments
  • Engage with relevant social media groups and build up relationships with influencers
  • Contribute forward-thinking content ideas that help amplify the company’s reputation among target audiences through experimenting with new formats, techniques and creative strategies
  • Collaborate with internal and external stakeholders to identify new stories, trends and opportunities to create content and campaigns
  • Assist with managing project and campaign deliverables in order to meet expectations and ensure campaigns are on time and on budget
  • Create and manage a database of visual assets within the organization
  • Create and pitch effective campaign ideas whilst ensuring integration with the broader marketing plan involving all other media channels
  • Develop content and campaign strategies for all major social media networks (Facebook, Twitter, Instagram, Snapchat, Pinterest)
  • Design content for organic posts as well as paid formats ensuring up-to-date social media ad formats
  • Manage internal and external designers to plan and produce professional content
  • Capture video and photos at live events or stage ad-hoc shoots when required and when the opportunity arises
  • Ensure that all content or language published to group’s social media platforms adheres to company’s corporate identity
  • Detailed reporting on social media campaigns and highlighting of future learnings

 Required Knowledge and Experience

We pride ourselves with having the best people, which are our most important assets. Our company has been recognized for having the highest ethics and strives for excellence through distinctly higher standards than the norm.



We therefore urge only candidates with these unique requirements and experience to apply for this stimulating position.


  • Grade 12
  • Bachelor’s Degree (Desirable)


  • 2-4 years professional experience with Social Media networks
  • 2-4 years’ experience with professional copywriting for different verticals, ie. social media, websites, newsletters


  • Online Sports Betting and/or Online Gaming knowledge
  • Interest in sport events and casino games
  • Digital and social media formats
  • Full MS Office suite
  • In-depth knowledge/experience and experience producing social-first content with all major social media platforms



How to apply: Interested and qualified? Visit South Africa

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