Sales Representative – South African Breweries (SAB)

  • Sales & Retail Jobs in South Africa 2021
  • Full time
  • 1 year ago
  • South Africa
  • Salary Rand 1000-2000 / Monthly
  • Shift Full Time
  • Job Qualifications Bachelor
  • Number of vacancies 10 openings
  • Job experience 3 years
  • Job level Officer

Job Description

South African Breweries (SAB) is looking for a Sales Representative to be responsible for generating leads and meeting sales goals.

The key purpose of this role is to implement a market-driven differentiated service that builds sustainable competitiveness with all Class of Trade that delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.

Duties will include sales presentations and product demonstrations, as well as negotiating contracts with potential clients.

Duties & Responsibilities

  • Achieve customer sales volume targets
  • Ensure each outlet buys directly from SAB consistently on a weekly basis
  • Complete and influence the AMPPS survey by delivering on every targeted plan: Availability; Merchandising; Price; Promotions; Space
  • Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning Manage stock
    rotation to ensure 100% availability
  • Drive the effective execution of selective merchandising implementation in the consumption and purchase zones as per
    the In Trade Execution Guidelines (ITEG)
  • Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance
    and execute on the overall price and promotion campaigns throughout the year
  • Manage outlet retention by tracking and monitoring competitive shelf space and volumes sold and ensure effective
    positioning of brands for maximum volume growth

Asset Management

  • Manage SAB refrigeration assets by driving governance and compliance for the SAB audit
  • Manage all SAB assets in the outlets including permanent merchandising and signage

Takes the role personally and professionally; is a self-starter, a strong achievement orientation



  • High integrity as a representative of SAB
  • Flexibility Ability to adapt behavior to changing situations
  • Open-minded and adjusts priorities in response to unanticipated events
  • Able to identify issues and resolve problems in the moment
  • Resilience and endurance in managing extraordinary and flexible working hours
  • Selling Skills Identifying needs and opportunities, leveraging unique value proposition, representing capabilities, and
    closing sales
  • Effectively exploring alternatives and positions to reach outcomes that gain support by using appropriate interpersonal
    styles and communication methods
  • Ability to establish rapport, identify the customer need and gain commitment
  • Ability to plan, organized prioritise sales activities
  • Work with the Sales Lead to developing specific plans to leverage SAB’s value proposition and unique competitive
    advantage against customer needs
  • Focuses on the detail and executes plans meticulously to exceed customer expectation

Desired Experience & Qualification

  • Grade 12 qualification is a minimum requirement
  • 3-year degree qualification
  • At least 2 years experience in a sales/marketing/FMCG environment
  • Valid unendorsed Code 8 drivers license
  • Basic computer literacy and experience working with Microsoft Office
  • Local area knowledge is a requirement
  • Excellent administration skills

Mode of Application



How to apply: South African Breweries (SAB)

Please Note: If you don’t hear from us within 14 days from the date that you applied, please regard your application as disqualified. If you do not attach the supporting documentation stated in the advert by the closing date, please regard your application as disqualified.

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