Ongoing Job Vacancy at 2U for the position of Email Insights Specialist for immediate employment.
Duties & Responsibilities
The successful applicant will be responsible for but not limited to the following job functions:
What you’ll do
- Collaborate with the Email Marketers and Brand Strategists to identify needs and test opportunities to enhance email content in order to improve customer experience, email performance and conversions.
- Primarily this individual will collaborate closely with the Email Specialist to identify new trends and email layout test opportunities to enhance emails and keep them relevant to the latest trends but is also expected to have a firm understanding of market trends as well.
- Partner with the Senior Email Marketing Analyst to create the email testing roadmap, spec and brief development enhancements to S&T, and perform the interpretation of testing results after a test has been performed. Further partnering will be required with the Senior Email Marketing Manager to set up tests within the Email Marketers’ portfolios (US, UK and ZA).
- Act as project manager for all tests run on emails by ensuring that the planning, execution, reporting and ultimately potential implementation is expertly carried out. This will require great risk and task management, communication, the ability to influence, negotiation and interpersonal skills, stakeholder management (Product Strategy, Email Marketing and Creative Studios), critical thinking and problem solving.
- Follow existing processes and risk mitigation procedures to execute the standard and ad hoc email strategies.
Required Knowledge and Experience
We pride ourselves with having the best people, which are our most important assets. Our company has been recognized for having the highest ethics and strives for excellence through distinctly higher standards than the norm.
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We therefore urge only candidates with these unique requirements and experience to apply for this stimulating position.
- Bachelor’s degree or relevant marketing qualification preferred
- 5 years’ experience deploying, developing and optimizing email campaigns
- Proven execution & understanding of email best practices
- Experience with A/B testing best practices
- Experience with analysis and data interpretation
- Good knowledge of HTML
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How to apply: Interested and qualified? Visit 2U on boards.greenhouse.io South Africa
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