Digital Marketer at SPARK Schools

  • Information Technology Jobs in South Africa
  • Full time
  • 4 months ago
  • South Africa
  • Salary Rand 30,000 - 40,000 / Monthly
  • Shift Full Time
  • Job Qualifications Bachelor’s Degree
  • Number of vacancies 5 openings
  • Job experience 2 years
  • Job level Officer

Job Description

SPARK Schools invite suitably qualified and experienced candidates for the position of Digital Marketer to join our dynamic team.

Duties & Responsibilities

The successful applicant will be responsible for but not limited to the following job functions:

What you’ll do

  • Establish a digital marketing roll out plan aligned with the overall marketing strategy
  • Define key performance indicators for digital marketing by channel and report on these KPIs on a monthly, quarterly and annual basis
  • Develop and manage digital marketing campaigns to drive online traffic to the company website, generating leads
  • Manage the company’s digital marketing agencies and ensure the quality of their outputs.
  • Maximise return on investment (ROI) on digital marketing spend.
  • Oversee the development and, maintenance of the company website
  • Track and analyse website traffic flow and report on a weekly, monthly, quarterly and annual basis
  • Continually optimise company website, social media pages and search engine optimisation (SEO) to generate quality leads for the sales team – ensuring lead targets are met
  • Develop a social media strategy and oversee the execution of that strategy
  • Ensure digital communications have a consistent tone and messaging aligned to the brand guide
  • Generate and track a list of keywords on Power BI
  • Timeously fix bugs in online platforms and content
  • Manage the creation and optimisation of online adverts
  • Oversee pay-per-click (PPC) advert management by the digital agency
  • Oversee digital marketing budget and ensure objectives are reached within budget parameters.
  • Create and conduct Net Promoter Score (NPS) surveys for staff and parents, collate data, generate and disseminate NPS Report
  • Manage the upload on virtual tours scans to the company website and work with the supplier to create new schools scans
  • Manage the generation of video content as required by the business
  • Identify new trends and technologies in digital marketing and recommend adoption of those most beneficial to SPARK Schools
  • Ensure that SPARK Schools remains at the forefront in industry developments
  • Conduct desktop research, including competitor and industry analysis and report on insights and learnings for the company

Required Knowledge and Experience

We pride ourselves with having the best people, which are our most important assets. Our company has been recognized for having the highest ethics and strives for excellence through distinctly higher standards than the norm.

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We therefore urge only candidates with these unique requirements and experience to apply for this stimulating position.

Qualifications:

The ideal candidate will possess the following qualifications:

  • A bachelor’s degree, diploma or equivalent qualification in marketing – digital marketing qualifications/certifications a plus

Experience

  • 2 – 4 years of experience in digital marketing or a closely related field
  • Experience managing PPC, SEO, Google Analytics, Adwords and working with HTML/Javascript, Facebook Ads, Twitter Ads and Instagram Ads
  • Experience using Power BI to visualise marketing data beneficial

Skills and Mindset

  • Excellent content creation skills as well as the ability to customise communication for an online audience
  • Creative skills – creative ability to devise digital communication strategies
  • Excellent presentation skills; ability to explain and report on key digital marketing concepts and metrics to senior executives
  • Strategic thinking
  • Ability to analyse incoming data and adjust digital marketing efforts in response to that data.
  • Ability to collaborate with other functional teams on digital communication
  • Project management skills essential; being methodical and organised, ability to prioritise projects and tasks, ability to work to deadlines and deliver intended outcomes
  • Proactive
  • Ability to keep return on investment (ROI) top of mind at all times.
  • Having competent knowledge about the organisation
  • Displays grit, high level of excellence, is mission & vision aligned and displays a high level of self-reflection (GEMS)

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How to apply: Interested and qualified? Visit apply.workable.com South Africa

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