Content Writer at Electrum

Job Description

Electrum suitably invites qualified and experienced candidates for the position of Content Writer to join our dynamic team.

Duties & Responsibilities

The successful applicant will be responsible for but not limited to the following job functions:

What you’ll do

• Researching, writing, editing, storing, distributing, analysing, reporting, measuring, optimising and maintaining marketing content such as blogs, social posts, newsletters, thought leadership papers, infographics, videos, case studies, web pages, etc.
• Ensuring tone of voice and brand standards are met by developing and maintaining content guidelines including a keyword library, SEO best practice and website mappings
• Managing editorial and content calendars
• Managing the content budget
• Analysing, reporting and optimising existing content pieces
• Monitoring modern marketing and social media trends and best practices
• Conducting market research and monitoring industry trends and behaviours
• Collaborating with agencies, as relevant

 Required Knowledge and Experience

We pride ourselves with having the best people, which are our most important assets. Our company has been recognized for having the highest ethics and strives for excellence through distinctly higher standards than the norm.

We therefore urge only candidates with these unique requirements and experience to apply for this stimulating position.

• Have a Bachelor’s degree in communications, English, linguistics, marketing or business
• Have five years experience in researching, writing and editing copy
• Have a technical aptitude, B2B experience and some knowledge of the retail and banking industries
• Are capable of turning technical concepts into easily understood content
• Have a strong attention to detail and problem-solving skills
• Are a highly motivated, independent self-starter
• Are familiar with the latest marketing innovations
• Enjoy telling stories through a variety of media
• Experience with content management systems, marketing analytics tools and other martech solutions
• Familiarity with SEO and keyword research best practices
• Understanding of social media tools
• Our customers include some of South Africa’s largest retailers and banks so strong evidence of your technical aptitude and business to business experience will elevate your chances

How to apply: Interested and qualified? Kindly visit Electrum on apply.workable.com South Africa

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